Marketing Strategy

With over 100 years of being in business, we at Burnham Real Estate know how to market homes in a most cost effective manner without compromising the ultimate result. Whether your budget allows $500.00 or $5,000.00 it is still up to the estate agent to sell your home. We have well balanced schedules to meet all of our clients needs. So don't get caught up in the need to spend many thousands of dollars to achieve the desired result.

Advertising And Marketing Strategy To Suit All Budgets 
Advertising is without question the major component in the sale of any property. Quite simply the more people who know the property is on the market, the more likely you are to find the buyer who is prepared to pay your price. Our strategy for your property includes promotion through a mix of newspaper advertising, brochures, window display, sign board, direct mail and Open Inspections, plus exposure in our colour magazine Vision, internet and mobile telephone advertising.

Local Papers Local papers are a powerful advertising medium read of many people who constitute the market for your home. Advertising in four local papers - the Footscray Mail, the Williamstown Advertiser, the Werribee Banner and the Altona/Laverton Mail - ensures a readership of some 91,600 potential buyers every week. Your property will be advertised in full colour, in the size of display ad of your choice. Guaranteed to bring more buyers to your door. 

The Age We strongly recommend either display ads or classified ads in The Age if your budget allows. The Age certainly pays dividends and is effective in reaching prospective buyers not living within the City of Maribyrnong and therefore not exposed to your local newspaper advertising. Burnham has been successful in negotiating a lower rate for Age advertising than many of our competitors. Guaranteed to bring more buyers to your door. 

Signage Our full-colour sign boards are best described as distinctive and can be ordered in a variety of sizes depending on whether your property is single or double fronted, a unit, a block of land, etc. Interior photographs, floor plans and area landmarks can be highlighted on the board in vivid colour. Guaranteed to bring more buyers to your door. 

Window Display The prominent locations of our Footscray and Seddon offices will maximise exposure of your property to buyers. We estimate over 50,000 people will pass in front of your home's window display throughout the marketing campaign - a highly visible fully illuminated colour window display that no other real estate office can offer. Guaranteed to bring more buyers to your door. 

Brochure A handsome full colour brochure complimented with internal picture and floorplan will highlight the most appealing features of your home. Distributed through Open Inspections, direct mail and our network of offices, it's guaranteed to bring more buyers to your door. 

Direct Marketing As soon as your property is listed with us, we undertake an immediate letterbox drop in your neighbourhood. This can take the form of a brochure and/or a personally addressed letter promoting your sale. You would be surprised by the enquiries this generates from neighbours, on behalf of family and friends seeking to buy in the street. Generally, these buyers are prepared to offer a premium because the location of the property is as important as the property itself. Guaranteed to bring more buyers to your door. 

Mailing List Our database comprises hundreds of prospective buyers. Because they have enquired recently about properties in your area, we know they are genuine buyers. A summary of homes and apartments for sale is posted or e-mailed to them each week, allowing them a quick preview of your property without leaving the comfort of their home. Guaranteed to bring more buyers to your door. 

Vision Glossy Colour Magazine Vision is Burnham's full colour glossy magazine distributed throughout Melbourne's western suburbs. It's available in our real estate offices, at all our Open Inspections and Auctions, by subscription and in many cafes, restaurants and shops in the area. This house guide is eagerly sought, as the inner-west is seen by many buyers as a growth area. Guaranteed to bring more buyers to your door.
 
Below are 4 sample marketing schedules to suit all budgets.

They can all be tailored to suit individual specific needs.
Option A - Option B - Option C - Option D

Option A - Advertising Schedule

SIGNWRITER
  • Text Board (6 x 4)
LOCAL NEWSPAPER ADVERTISING
  • Display advertisement appearing in The Mail - Four (4) colour display advertisements
ARTWORK AND PHOTOGRAPHY
  • Window displays
  • Photographs
  • Brochures
INTERNETFREE OF CHARGE ITEMS
  • Editorial Submissions - The Age, Herald Sun, The Australian, MCV, The Mail
  • Brochure distribution
  • Just Listed - Brochure Drop
  • Typesetting and preparation of advertisements is included in this schedule
Estimated Cost of Advertising: (GST included) $1,400.00 - $1,500.00

Option B - Advertising Schedule

SIGNWRITER
  • Photo Board (6 x 4)
LOCAL NEWSPAPER ADVERTISING
  • Display Advertisement appearing in The Mail - Four (4) colour display advertisements
  • MAGAZINE - Two (2) full page in vivid glossy colour advertisements
ARTWORK AND PHOTOGRAPHY
  • Window displays
  • Photographs (Internal & External)
  • Brochures (colour x 100)
  • Floorplan
INTERNETFREE OF CHARGE ITEMS
  • Editorial Submissions - The Age, Herald Sun, The Australian, MSO, Brother Sister, The Mail
  • Mailout of Brochures
  • Just Listed - Brochure Drop
  • Typesetting and preparation of advertisements is included in this schedule
Estimated Cost of Advertising: (GST included) $1,800.00 - $2,000.00

Option C - Advertising Schedule

SIGNWRITER
  • Text Board (8 x 4)
Local Newspaper Advertising
  • Display advertisement appearing in The Mail - Four (4) colour display advertisements
  • THE AGE - Four (4) advertisements
  • MAGAZINE - Two (2) full page in vivid glossy colour advertisements
ARTWORK AND PHOTOGRAPHY
  • Window displays
  • Photographs (Internal & External)
  • Brochures (x 200)
  • Floorplan
INTERNETFREE OF CHARGE ITEMS
  • Editorial Submissions - The Age, Herald Sun, The Australian, MSO, Brother Sister, The Mail
  • Mailout of Brochures
  • Just Listed - Brochure Drop
  • Typesetting and preparation of advertisements is included in this schedule
Estimated Cost of Advertising: (GST included) $2,200.00 - $2,350.00

Option D - Advertising Schedule

SIGNWRITER
  • Board with photo (8 x 4)
Local Newspaper Advertising
  • Display advertisement appearing in The Mail - Four (4) colour display advertisements (inc 1/2 page inserts)
  • THE AGE - Four (4) advertisements
  • MAGAZINE - Two (2) full page in vivid glossy colour advertisements
ARTWORK AND PHOTOGRAPHY
  • Window displays
  • Photographs (Internal & External)
  • Brochures (x 200)
  • Floorplan
INTERNETFREE OF CHARGE ITEMS
  • Editorial Submissions - The Age, Herald Sun, The Australian, MSO, Brother Sister, The Mail
  • Mailout of Brochures
  • Just Listed - Brochure Drop
  • Typesetting and preparation of advertisements is included in this schedule
Estimated Cost of Advertising: (GST included) $2,600.00 - $3,000.00